Brand identity is one of the most important things a company can do to create a company that is instantly recognizable. Take a look at a few of the biggest brands in the world today, Mcdonalds, Nike, Mercedes, Apple, Pepsi, Ford, if you were to take the actual name away would you know any of them just by their logo alone? I’m sure that most of us would know instantly and this is what a strong brand identity can do.
There are many different business sectors that need to improve on this but one in particular is the business of electronic cigarettes. There are numerous brands fighting for recognition in what is becoming a crowded market, one way to stand out is by creating a strong brand. There are a small percentage that appear to be doing well on this front with The Safe Cig, Green Smoke and Vapor King leading the way. To add to this some are even using clever marketing tricks such as a Vapor King coupon code I recently came across, this gives a chance for brands to reach out to other websites in the hope they will spread the name across the web.