It still surprises me how many opportunities are for people who wants to design and make jewellery. It still seems to be niche market with a high potential. More women see jewellery not only as an investment but also as a piece of art that will complete the look and let them to stand out from the crowd.
Modern women have very diverse tastes and there are not that many brands that would come across their expectations. Each brand that would like to be successful in selling jewellery should design different line of products for different groups of customers. It is important to use materials like platinum, gold, silver but also different natural stones and even wood. Modern design and unusual combination of materials just as vintage stylised piece can guarantee a lot of interest. Shops can always sell gold together with silver items. That could bring new potential customers but also abolish the myth that gold or high class jewellery must be expensive.